Dale Dietrich
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Davis Freeberg Interviews DivX CEO Jordan Greenhall

Categories: BigMedia v P2P ProvidersFYIiVOD/iTVNew Tech

Davis' interview of DivX, Inc.'s CEO Jordan Greenhall is interesting. There isn't much here that is new to me but it is topical given DivX's recent public offering. One bit that was new to me was his explanation of why the inclusion of DivX encoding technology within CE devices like PVRs didn't make much sense until recently. Unlike decoding, encoding media to DivX is computationally intensive. Until a couple months ago DivX encoding chips where far more expensive than the inexpensive larger hard drives needed for use with less efficient codecs. With the emergence of cheap encoding chips it now makes sense for manufacturers to start embedding them within CE devices in conjunction with the DivX codec. 

The interview covers the history of the company, the current status and trends (YouTube, convergence) and where this promising, yet controversial, company and its technology are headed.

Dale's Comment: I had to smile when I read Greenhall's answers. Having lived in Silicon Valley for a few years, and having left it, his "Silicon Valley-speak" reminds me of the good old bubble days.  Take this snipped for example:

So the fact that DivX technology is associated with that path is a really interesting physical manifestation, but the reality of the value proposition is that the market, the community itself is a value proposition, so what you’ll find is, if you map our progress on a go forward basis …

Silicon-valley-speak notwithstanding, its an interesting interview of an interesting man in control of an important technology. Good work Davis!

Sources: Davis Freeberg

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