Dale's Comment: Each of these articles make the same essential point. Piracy of video content is pervasive because it provides consumers with a product they want – a vast selection of high quality content, meeting the tastes of both the masses and the long tail – with the ability to use/view the content on any device and with any software/service of their choosing. Something the TV and movie-industries fail to provide to the very consumers eager to purchase it from them – if only it was conveniently available at fair prices and under fair use terms.
This oft-quoted remark by Disney co-chair Ann Sweeney made at a conference in October, shows at least that the industry is finally starting to grapple with the issue:
"We understand now that piracy is a business model. It exists to serve a need in the market for consumers who want TV content on demand. Pirates compete the same way we do – through quality, price and availability. We we don?t like the model but we realise it?s competitive enough to make it a major competitor going forward."